Who We Are
Infatuation was built in between.
The late nights. The ugly cries.
The kind of healing that takes way too long.
We’re not selling flawless, we’re honoring real.
The trying. The restarting.
The ones who’ve carried too much and showed up anyway.
This is for you.
Infatuation started in the middle of my own mess.
After years in salons, some good, some brutal, I hit rock bottom.
I walked away not because I gave up on beauty, but because I needed to find a way to make it real again.
Makeup and skincare that isn’t just skin deep, but something holistic, something healing.
This brand is built on vulnerability.
We see you. The hurting, the healing, the rebuilding.
If you’re trying to grow but still feel broken,
you’re exactly who we’re here for.
We don’t pretend. We don’t perform.
Our products aren’t just cosmetics.
They’re tools to help you carve out your own safe space, a place where your strength, quiet or loud, can live.
